(function () { let leadSent = false; function sendLead() { if (leadSent) return; if (typeof gtag === 'function') { gtag('event', 'generate_lead', { form_name: 'PALETTE early access' }); leadSent = true; console.log('GA4 generate_lead sent'); } } function inspectFormContainer(container) { if (!container || leadSent) return; const text = (container.innerText || container.textContent || '').toLowerCase(); const successByText = text.includes('almost there') || text.includes('check your inbox') || text.includes('confirm your email'); const formStillExists = container.querySelector('form, input[type="email"], button[type="submit"]'); if (successByText && !formStillExists) { sendLead(); } } function attachObserver() { const containers = document.querySelectorAll( '.ml-embedded, [class*="ml-embedded"], [data-form]' ); containers.forEach(function(container) { inspectFormContainer(container); const observer = new MutationObserver(function() { inspectFormContainer(container); }); observer.observe(container, { childList: true, subtree: true, characterData: true, attributes: true }); }); } /* MailerLite can load asynchronously */ setTimeout(attachObserver, 1000); setTimeout(attachObserver, 3000); setTimeout(attachObserver, 6000); })();
Privacy Notice
Last updated: 27 September 2026 This Privacy Notice explains how personal data submitted through the PALETTE early-access form is collected and used.1. Data Controller PALETTE is an independent early-stage project operated by: Anna Kremneva Milan, Italy Email: [email protected] For any questions regarding your personal data, you can contact us at the email address above.2. What data we collect When you submit the PALETTE early-access form, we may collect: - your email address; - your preferred scarf format; - information about when or whether you may be interested in buying a PALETTE product; - your marketing consent, where given. We do not intentionally collect sensitive or special-category personal data through this form.3. Why we use your data and our legal basis We use the information you submit for two separate purposes. A. Early-access registration and project validation We use your email address and your answers to understand interest in PALETTE, evaluate product preferences and help develop the future PALETTE offer. The legal basis for this processing is our legitimate interest in testing and developing the PALETTE project and understanding interest from people who voluntarily submit the form, pursuant to Article 6(1)(f) GDPR. You may object to this processing at any time by contacting us. B. PALETTE pre-order and early-access emails If you tick the marketing-consent checkbox, we may use your email address to send you PALETTE launch, early-access and closely related project communications. The legal basis is your consent, pursuant to Article 6(1)(a) GDPR. Consent is optional. You can withdraw it at any time by clicking the unsubscribe link in any PALETTE email or by contacting [email protected]. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn. If you do not give marketing consent, we will not send you promotional or pre-order emails.4. Is providing your data mandatory? Providing your email address is necessary to submit the early-access form. The preference questions and marketing consent are optional. You may submit the form without agreeing to receive marketing emails.5. Who processes your data We use MailerLite to provide the embedded form, manage submitted data and, where you have consented, send PALETTE emails. MailerLite processes subscriber data on our behalf as a data processor. We do not sell your personal data or provide it to third parties for their own advertising purposes.6. International data transfers According to MailerLite's current information for customers located in the European Economic Area, subscriber data is stored and processed within the European Union. If personal data is transferred outside the European Economic Area in the future, such transfers will take place only in accordance with applicable GDPR requirements and with appropriate safeguards.7. How long we keep your data Data collected for early-access registration and project validation will be retained only for as long as reasonably necessary to validate and develop PALETTE and will be reviewed periodically. We will not retain this information longer than necessary for those purposes. If you have consented to receive PALETTE emails, your subscription information will be kept until you withdraw your consent, unsubscribe, or the information is no longer needed for the purposes described above. After an unsubscribe request, we may retain a minimal record where necessary to ensure that your opt-out preference continues to be respected.8. Your rights Under the GDPR, depending on the circumstances, you have the right to: - access your personal data; - correct inaccurate personal data; - request deletion of your personal data; - request restriction of processing; - object to processing based on legitimate interests; - receive your personal data in a portable format where applicable; - withdraw your consent at any time where processing is based on consent. To exercise any of these rights, contact: [email protected] You also have the right to lodge a complaint with the Garante per la protezione dei dati personali, the Italian data-protection supervisory authority, or another competent supervisory authority.9. Automated decision-making PALETTE does not use the data collected through this form for automated decision-making that produces legal or similarly significant effects concerning you. We may analyse submitted answers, including in aggregated form, to understand general customer preferences and interest in the project.10. Changes to this Privacy Notice This notice may be updated if the PALETTE project, the purposes of processing or the services used to process personal data change. The latest version will be published on this website.
Last updated: 15 November 2026This notice describes how cookies and other tracking technologies are used on the PALETTE website.1. What cookies areCookies are small text files that may be stored on a user’s device while browsing a website. Some cookies are necessary for the website to function properly, while others may be used, subject to the user’s consent, for analytics and advertising measurement purposes.2. Technical cookiesPALETTE uses technical cookies that are strictly necessary for the functioning of the website and for remembering the preferences expressed by the user regarding cookies.These cookies do not require the user’s consent. The choice relating to optional cookies may be stored so that the request does not need to be displayed again on every visit.3. Analytics cookies and toolsSubject to the user’s consent, PALETTE uses Google Analytics 4 (GA4) to understand how the website is used, for example through information relating to visits, sessions, interactions, engagement time and page scrolling.Google Analytics is provided by Google Ireland Limited.Optional analytics tools are activated only after the user has given consent. For more information, please refer to Google’s privacy and cookie information.4. Advertising measurement cookies and toolsSubject to the user’s consent, PALETTE uses Meta Pixel to measure the effectiveness of advertising campaigns on Facebook and Instagram and to understand users’ interactions with the website after viewing or clicking an advertisement.Meta Pixel is provided by Meta Platforms Ireland Limited.Optional advertising measurement tools are activated only after the user has given consent. For more information, please refer to Meta’s privacy and cookie information.5. Managing consentWhen first accessing the website, the user can choose whether to accept the use of optional cookies and tracking technologies.If you do not wish to use optional cookies, you can continue browsing without activating them or adjust your preferences using the controls below.
Cookie settings
Technical cookiesNecessary for the website to function and to remember your preferences.
Always active
AnalyticsGoogle Analytics 4 to understand visits, interactions and website usage.
AdvertisingMeta Pixel to measure the effectiveness of Facebook and Instagram campaigns.
In Cookie Settings you can: enable or disable Google Analytics; enable or disable Meta Pixel; change a choice made previously; withdraw previously given consent at any time.If consent is not given, optional analytics and advertising measurement tools are not activated.6. Third partiesThe main third-party providers used by the website, subject to consent where required, are: Google Ireland Limited — Google Analytics 4, for statistical analysis of website usage. Meta Platforms Ireland Limited — Meta Pixel, for measurement and attribution of advertising campaigns on Facebook and Instagram.For more information about the processing carried out by these providers, please refer to their respective privacy and cookie notices. The methods and retention periods applicable to data processed by Google and Meta also depend on the settings and policies of the respective services.7. How to change or withdraw consentConsent to optional cookies can be changed or withdrawn at any time through COOKIE SETTINGS. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn. Cookies can also be restricted or deleted through your browser settings. Disabling technical cookies may, however, affect certain functions that are strictly necessary for the website to operate.8. Data ControllerPALETTE is an independent project operated through [email protected] For more information about the processing of personal data, please also refer to the website’s Privacy Notice.9. Changes to this noticeThis notice may be updated if the services used, the purposes of processing or applicable legislation change.The most recent version will be published on this website.